What does an Audience Development Manager do?

I came across this job ad today: Audience Development Manager.

The long list of job duties includes:

“Determine the best opportunities for MentalFloss.com and TheWeek.com to reach new audiences and new platforms in a shifting online landscape.”

“Plan execute, and optimize all website to newsletter conversions. Working with the edit team, grow Mental Floss newsletters , determine ROI.”

“Initiate and maintain relationships with numerous media outlets, and their websites by both monitoring their content and making frequent contribution, links etc.

“Develop and keep updated a tracking dashboard for monthly traffic, page view and video view numbers using various research tools.”

There’s lots more at the link.

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