I came across this job ad today: Audience Development Manager.
The long list of job duties includes:
“Determine the best opportunities for MentalFloss.com and TheWeek.com to reach new audiences and new platforms in a shifting online landscape.”
“Plan execute, and optimize all website to newsletter conversions. Working with the edit team, grow Mental Floss newsletters , determine ROI.”
“Initiate and maintain relationships with numerous media outlets, and their websites by both monitoring their content and making frequent contribution, links etc.”
“Develop and keep updated a tracking dashboard for monthly traffic, page view and video view numbers using various research tools.”
There’s lots more at the link.