About This Course

[Updated Jan. 4, 2017]

This is an undergraduate course. Graduate students may not enroll in this course without permission from the instructor.

This is a skills course. Students will be graded on professional-level work.

Course Information

JOU 4930 | Spring 2017 | Section 08E5

Class meets Thursday 12:50–3:50 p.m. (periods 6–8)
3334 Weimer Hall (third floor, Innovation News Center)

Instructor Information

Instructor: Mindy McAdams, Professor, Department of Journalism
E-mail: See this page for my UF e-mail address
Office: 3049 Weimer Hall
Office hours: Wednesday 1–4 p.m. and by appointment | Spring 2017
See my full schedule
Office phone: (352) 392-8456 (NOTE: Email is better. Much better.)
About me

Course Description

Students in this course analyze social media platforms and social media accounts used by news organizations and individuals in professional contexts; write individual posts for various purposes and goals; produce photos, videos and graphics for social sharing.

In this course, students will:

  • Study and analyze social media use by news organizations and journalists
  • Create and critique social media posts
  • Create photos, videos and graphics for use in social media posts
  • Edit and improve their profiles on social media accounts
  • Learn about voice and branding in social media
  • Learn about analytics, community, demographics

Required Book

Likeable Social Media, 2nd edition, by Dave Kerpen (McGraw-Hill, 2015) — view on Amazon


Students who enroll in this course should have completed JOU 3101 Reporting with a C or better. Consideration will be given to students who have completed RTV 2100, JOU 3109C or MMC 2100. Students who have not completed any of those courses should not enroll in this course. News judgment and an understanding of journalism work practices are prerequisites for this course.


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