What does an Audience Development Manager do?

I came across this job ad today: Audience Development Manager.

The long list of job duties includes:

“Determine the best opportunities for MentalFloss.com and TheWeek.com to reach new audiences and new platforms in a shifting online landscape.”

“Plan execute, and optimize all website to newsletter conversions. Working with the edit team, grow Mental Floss newsletters , determine ROI.”

“Initiate and maintain relationships with numerous media outlets, and their websites by both monitoring their content and making frequent contribution, links etc.

“Develop and keep updated a tracking dashboard for monthly traffic, page view and video view numbers using various research tools.”

There’s lots more at the link.

Skills that employers want you to have

Media job recruiters were asked (fall 2014) what they’re looking for on your resume. What was No. 1?

“The aptitude to use social media to dig up killer stories.”

Hiring managers said they want journalists who can intelligently dig up news from social media and other online posts, smartly interpreting and verifying for their readers the significance of what users are posting across the web.

Read the rest here.